CBC News reports Podcasting not-so-hot November 22, 2006
Just in time for this week’s topic, CBC News has posted an article Podcasting download volume lagging behind buzz: study says. It reports on the Pew Internet & American Life Project Podcast Study done this August, which indicated that only 1% of internet users download a podcast on a typical day, and that 12% of internet users claim to have ever downloaded a podcast. Significantly, this last number is up 7% from February-April.
Thanks for the link, Heather. The figures don’t really surprise me. I think that podcasting will catch on; it’s just taking its sweet time. I think that those who are “in the technological know” and those who are taking courses specifically designed to study new technology may sometimes have a somewhat unrealistic impression of what the general populace knows about the latest and greatest technology. I have a friend who has had a blog for about 4 years, but only until a year ago did I really know what they involved. I suppose it’s all about the marketing!